Swiss luxury watch brand IWC Schaffhausen has signed a sponsorship agreement with Abu Dhabi Tourism Authority (ADTA), becoming the Volvo Ocean Race in 2011/12 (Contest), the first major sponsor of Abu Dhabi Ocean Racing.
This landmark agreement marks the Swiss luxury brand’s debut as the world’s top team sports sponsor and will run throughout the Volvo Ocean Race throughout 2011/12, going through 9 races, including On the first day of the new year, the race in the United Arab Emirates capital Abu Dhabi ended in July 2012 in Galway, Ireland.
According to the agreement, the two partners will step up publicity in this global 39,000 nautical mile race that is widely regarded as the ‘Mt. Everest in the sailing industry’, strive for mutual encouragement, and pursue the team’s highest honor. 2011/12 Volvo Global The regatta will begin in October of this year and set off in Alicante, Spain. IWC Schaffhausen’s brand logo will also appear on the team’s Volvo Open 70 rowing boat scheduled to launch next month to strengthen the brand’s promotion.