(March 6, 2019, Shanghai, China) From March 6th to 9th, the pioneering watch brand RADO, which has the reputation of “Material Master”, once again became the official timepiece, with a new look Booth and many timepieces appeared at the ‘Design Shanghai’ annual Asian design event 2019.

2019 RADO Swiss radar ‘Design Shanghai’ booth

  During the exhibition, RADO held a media seminar on “Talking with Masters and Designing Together”, Mr. Hakim ElKadiri, Vice President of Global Product Management, and Rado’s Ultra-Thin Series of Star Diamonds The watch co-designer Ms. Inma Bermúdez and the brand’s best friend, the famous Chinese graphic designer Mr. Yuan Youmin, made an appearance together, and discussed the beauty of the fusion of design and material innovation with the media present. China’s development trends and other topics.

2019 RADO Swiss radar ‘Design Shanghai’ booth

  Based on the theme of “talking with masters and designing together”, the Rado “Design Shanghai” booth has followed the brand’s consistent simple atmosphere, showing the brand with more open space and highly designed furnishings and layout A number of word-of-mouth works that have won international design awards, a collection of classic timepieces and the new 2019 collection. The refreshing booth makes consumers feel as if they are traveling on the journey of RADO’s material and design innovation, witnessing the extraordinary charm of this pioneering watchmaking brand known for its outstanding design power.

RADO Rado x Design Shanghai Media Symposium ‘Talk to Masters and Design Together’

  Mr. Hakim ElKadiri, Vice President of Global Product Management at the Media Symposium ‘Talk with Masters’ and co-designer Inma Bemu, Rado Swiss Radar Real Thin Series Star Diamond Watch Ms. Inma Bermúdez and Mr. Yuan Youmin, a well-known brand graphic designer and well-known Chinese graphic designer, made their debut at the forum

  from left to right:
Mr. Hakim ElKadiri, RADO’s Vice President of Global Product Management, RADO, Inma Bermudez, Co-Designer of Rado’s Real Thin Star Watch
Yuan Youmin, a good friend of RADO Swiss radar watch brand, and a famous Chinese graphic designer

  Mr. Hakim ElKadiri, Vice President of Global Product Management, Rado Swiss Radar Real Thin Series Star Diamond Wrist Co-designer Ms. Inma Bermúdez and the brand’s best friend and famous Chinese graphic designer Mr. Yuan Youmin came to the scene to discuss the design and design of the RADO with the reputation of “Material Master”. The road of material innovation explores the endless inspiration brought by materials to the design and the beauty of the fusion of the two, as well as the development trend of design in China. The symposium brought a wonderful masterpiece through close interaction with live media. dialogue.

  Left: Mr. Hakim ElKadiri, RADO’s Vice President of Global Product Management
Right: Co-designer Inma Bermudez, RADO Swiss Radar Real Thin Series Star Diamond Watch

  Hakim ElKadiri, RADO’s vice president of global product management, said, ‘In fact, superior design is more valuable than people think-it can stand the test of time, and The use of high-quality materials is inseparable. RADO’s love and focus on materials and design has helped the brand to win multiple international top design awards and is regarded as a forward-looking pioneering design leader in the watchmaking industry today. . For many years, Rado has insisted on and devoted itself to the innovation of design and high-tech materials. It has revolutionized the new horizon of traditional watchmaking technology, and has added many possibilities for the use of materials in watch design. It’s the brand’s leading position in the industry, which is why it is the master of materials today. ‘

Mr. Hakim ElKadiri, RADO Vice President, Global Product Management

  Ms. Inma Bermúdez, co-designer of the Rado Real Thin Series Star Diamond Watch, a well-known Spanish industrial designer, shared, “When Rado, the industry-renowned design and innovation company, When the leading watch brand invited me to create a watch, I was very surprised and honored. At this moment, the biggest challenge in watch design is to consider both aesthetics and uniqueness, and to show RADO as a ‘ Material Master’s unique heritage. ‘

Co-designer Inma Bermudez of RADO Swiss Radar Real Thin Series Star Diamond Watch

  Mr. Yuan Youmin, a well-known brand designer and well-known graphic designer in China, also said, ‘Rado’s persistence and relentless pursuit of design innovation has attracted the attention of the entire design community. Rado is good at breaking the limits of the traditional watchmaking industry, The industry draws inspiration from creativity, which is the driving force for brands to maintain lasting innovation. ‘

  The beauty of excellence in design RADO Swiss radar timepieces all appeared in the ‘Design Shanghai’ booth

  As the world’s leading watch design brand, RADO has won numerous international design awards. At ‘Design Shanghai’ in 2019, RADO Swiss Radar brought new collections of 2019 including vintage classic timepieces, such as Captain Cook’s watches, designer collaboration series led by the real series, diamond tyrant series, overall ceramic series and many other award-winning masterpieces. , Eye-catching countless.

2019 RADO Swiss radar ‘Design Shanghai’ booth

  In recent years, RADO has continuously cooperated with internationally renowned designers such as Spanish designer Inma Bermúdez to break the traditional boundaries in materials and design, boldly break through innovation, and highlight the brand as “ The “Material Master” has shown great creativity, and these works also shine on this RADO booth.

2019 RADO Swiss radar ‘Design Shanghai’ booth

  Design drives RADO Swiss Radar on the road of innovation. The brand actively draws design inspiration from different fields and is committed to harmoniously blending high-tech materials with design. These masterpieces of design embody the pioneering spirit of RADO Swiss radar. It vividly explains the brand’s long-term focus and commitment in the design field.

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