Tag Heuer’s New Icon Challenge Unveiled In Beijing, The Brand Ambassador Li Yifeng Performed Live Without Fear Under Heavy Pressure

[June 12, 2017, Beijing] TAG Heuer, a Swiss pioneering watchmaking brand, has always been committed to supporting the development of the Chinese football industry with its spirit of pioneering spirit. After becoming the official timekeeper and official watch of the Chinese Football Association Super League in 2016, Tag Heuer has continued to refine its research and development to create a new referee time plate for the Chinese Super League. Several innovative and in-depth cooperations have made the brand attitude of Tag Heuer # DontCrackUnderPressure # (without fear of stress) even more inspiring and inspiring countless young generations who love football!

   Today, Tag Heuer has come to Beijing with the new and upgraded ICON challenge, which is bound to set off a passionate green tide! At the same time, Mr. Raymond Law, the retail director of Tag Heuer Greater China, Mr. Jiang Lingfeng, the general manager of Beijing Oriental Plaza Co., Ltd., and Mr. Li Yifeng, the Tag Heuer brand ambassador, came to the scene to participate in the challenge, and passed the race against the clock. Every corner of the capital!

   TAG Heuer’s new ICON Challenge Beijing design highlights the indissoluble bond between the brand and the football field: TAG Heuer’s global brand ambassador Cristiano Ronaldo’s giant-shaped display board creates a challenging area , Manchester United club jerseys, five major league balls and Super League substitution cards are displayed one by one, recreating the stormy spirit and infinite charm of the green storm, and feeling the fierce collision of competitive sports and accurate timing.

   Mr. Leo Poon, General Manager of Tag Heuer Greater China, said: ‘Tag Heuer has always attached great importance to the development of Chinese football. The big challenge of this new upgrade has greatly enhanced the fun and interaction, and the brand ambassador The participation of Li Yifeng will surely lead more young sports enthusiasts to actively enter the challenge! Tag Heuer hopes that by exploring new ways, more people will feel the charm of football and will put the charm of competitive sports on the same side as Tiger Heuer. The pioneering spirit of ‘Be fearless’ is passed on to more young people who love sports! ‘

   Mr. Jiang Lingfeng, General Manager of Beijing Oriental Plaza Co., Ltd. said: ‘Tiger Tag Heuer has its own distinctive features, and the brand spirit of being innovative, facing challenges, and’ fearless under pressure ‘is in harmony with Oriental Xintiandi. The big challenge of this new upgrade will bring a passionate competitive experience to our customers and all those who love football. I believe this event will set off a football wave this summer. ‘

   Mr. Li Yifeng, the brand ambassador of Tag Heuer, said: ‘Football has always been my love. The hard work on the green field always makes me feel infinite vitality. I am very honored to participate in the Tag Heuer boutique in Beijing Oriental Plaza today. ICON challenge event in the store. The new challenge form is full of fun, and I hope that I can pass the charm and passion of football to more young people with Tag Heuer. ‘

   TAG Heuer’s new ICON Challenge participants need to hit all blue flashing lights on ICON in the shortest possible time. For example, Ronaldo’s record of success (10.1 seconds) is regarded as a challenge success and a gift can be given. The Tag Heuer ICON Grand Challenge Beijing event opened on June 12th and will end on June 18th. The newly upgraded challenge will definitely bring a different visual enjoyment and sports experience to the public, and passion for football Swing, inspire more people to carry out the spirit of ‘no fear under pressure’ to the end!
TAG Heuer ICON Challenge-Beijing
Time: June 12, 2017-June 18
Venue: Atrium, District 3, Oriental Metro World, Beijing

product information

   TAG Heuer Carrera Carrera series Heuer-01 chronograph’s simple and bright design highlights the dial and calendar window. Lightweight titanium improves seismic performance, and the innovative structure creates endless possibilities for a variety of materials, colors, treatments and finishes. The black hollow rubber strap highlights the stylish and sporty atmosphere of Tag Heuer. The change of transparency and depth effects on both sides emphasizes a new style.
Technical specifications
Number: CAR201Z.FT6046
Case: 43 mm in diameter. Made of stainless steel, 12 components with modular design (lugs, case middle \\ bezel, bottom cover, crown and base, buttons, washers between the middle and bezel, and upper and lower sapphire crystals)
Bezel: Black fine frosted ceramic bezel with gray tachymeter scale
     Black-lined stainless steel crown, curved anti-wear double-sided anti-glare sapphire crystal
Movement: self-produced TAG Heuer (TAG Heuer) HEUER-01 (Heuya 01) movement
     Calendar automatic chronograph
     50-hour power reserve
Dial: Calendar window at 3 o’clock
     Hand-applied polished and fine-brushed hour markers with white fluorescent markers
     Polished chronograph hands with red tip
     Polished small seconds with red tip
     3 counters
     Polished and sandblasted hour and minute hands with fluorescent markers
     Dial with white ‘CARRERA HEUER 01’ and ‘Automatic Chronograph’ lettering
     Hand-applied TAG Heuer shield logo
Water resistance: 100 meters
Strap: black perforated rubber strap, alternating stainless steel folding clasp with double security buttons