[May 26, 2017, Beijing] Adhering to the supreme pursuit of sporting spirit and infinite love, the Swiss pioneering watch brand TAG Heuer has once again launched the ICON challenge and released its vitality. Wanton passion! On May 26, Tag Heuer debuted at JD.com headquarters with a new and upgraded version of ICON Challenge. This is also after the official entry of JD.com in 2015 to reach a full-scale e-commerce cooperation agreement and the debut of JD.com’s special Super League watch. TAG Heuer and JD.com have once again joined forces to collide again in an unprecedented way, to enjoy the vertical and horizontal race of the football stadium together and every second counts! Mr. Wang Lin, Sales Director of Tag Heuer Zenith China, Ms. Chen Lin (Belinda), General Manager of the Watch & Clock Business Department of Jingdong Mall’s Fashion Department, and other guests attended the event to personally challenge the new project. What’s more worth mentioning is that the two players in this pioneering challenge were not professional football players, but Zhai Xiaochuan, a Beijing basketball player and Zhao Jiwei, a Liaoning male basketball player. They showed their skills at the event site, perfectly interpreting the pioneering spirit of # DontCrackUnderPressure #.
The newly-designed ICON challenge all highlights the integration and connection of the football stadium and the timing world-the mutual acceptance of multiple modules, the football game challenge area, photo area, watch display area, historical interaction area, and so on. The sports genes in Tiger Heuer’s blood tell the indissoluble bond between the brand and football! What is even more exciting is that the opponent of this big challenge is the Tag Heuer global brand ambassador international football star Cristiano Ronaldo. If the challenger can successfully challenge Ronaldo’s record, it will be completed in 10.1 seconds. The task is not only regarded as a challenge to success, but also given an exclusive commemorative gift from Tag Heuer. When the natural nature of fearless challenge and the aggressive fighting spirit are ignited instantly, the charm of football will sweep the entire capital!
Mr. Pan Jinji, General Manager of TAG Heuer Greater China, said: ‘The new and upgraded ICON Challenge of TAG Heuer as our event throughout the year, close to consumers, shows the brand’s innate sports genes. This time we will The first stop of the big challenge was set up at JD. Not only because JD is one of our closest e-commerce partners, we also hope that through the JD platform, the competitive spirit of football and Tiger TAG Heuer will be ‘under no pressure’. Pioneering spirit is passed on to more watch lovers and consumers! ‘
Zhao Jiwei, a famous male basketball player who came to help out, said at the event site: ‘I am very honored to participate in the launch event of Tiger Heuer’s new ICON Grand Challenge. Being able to participate in cross-border football challenges is inherently innovative for me. And the basketball court Similarly, the football game is also coexisting with pressure and opportunity. Through today’s activities, I have experienced the power of ‘no fear under pressure’! I believe this sentence will also inspire me in my future games, let me go forward and play Your best self! ‘
Another player Zhai Xiaochuan also shared: ‘The spirit of competitive sports has always been regardless of the type of sport and regardless of national boundaries. Today I came to the launch event of the new ICON Grand Challenge of Tag Heuer, which made me realize this more deeply. . No matter where you are, whether you are a basketball player or a football player, you will fight hard for victory and race against time. This is the charm of sports and the charm of Tag Heuer’s ‘Fearless under pressure!’
TAG Heuer’s pioneering spirit of ‘no fear under the weight of pressure’, looks at the future in today’s increasingly fierce competition, continues to practice innovation and breakthroughs, relying on Jingdong, an influential e-commerce platform, to brand Closely connected with young consumers, we have achieved better, more breakthrough and more pioneering cooperation. The new big challenge event set off at JD.com will surely pass Tag Heuer’s enthusiasm for football and its full support for China’s football career to the more young generation who love football through JD.com’s dynamic platform!
TAG Heuer Challenge-Jingdong Station
Time: May 26, 2017
Venue: Jingdong Group Headquarters, Yizhuang Economic Development Zone, Beijing