Longines was founded in Somia, Switzerland in 1832. In 2012, Longines celebrated the 180th anniversary of the brand. Its unremitting pursuit of tradition, elegance and superior performance has created the brand’s pure watchmaking expertise The rich experience and glory tradition of the sports federation partners. The Longines, which is famous for its elegance with a flying wing hourglass, is now available in more than 130 countries around the world. The founders of Longines August Agassi and Ernest Francion.
In 1832, Auguste Agassiz joined a watch trade company in Soumea, Switzerland, and began to enter the world of watch manufacturing. He soon owned the company and renamed it. Agassiz & Co.
1850s pocket watch produced by Agassi workshop
At this time he made watches under the ‘établissage’ watchmaking system, where watchmakers worked from home and provided the products to trading companies. Agassi quickly established a solid business network and successfully sold his products to other continents, especially North America.
Longines factory in the 1880s
In the 1850s, Agassi’s nephew Ernest Francillon took over the business. After taking over this already famous company at the time, he began to think about how to improve the production processes commonly used in Soymia. Francion had a unique vision. He wanted to build a factory to complete the production, assembly, and completion of parts in the factory, and to achieve a certain degree of mechanization in Chengdu. To realize his idea, in 1866, he purchased two adjoining lands on the right bank of the Suze River passing through the Soymian Valley. The local dialect was called ‘Les Longines’, and in 1867 Francion named the factory he built here.
In 1900, the workshop of the Longines factory.
Ernest Francion hired a young engineer called Jacques David to assist him in designing machines to improve watchmaking processes and processes. During the 1870s, Francion’s watchmaking industry concept achieved good results, and the factory continued to grow until the first half of the 20th century. In 1911, there were 1,100 workers at the Longines factory and the products were sold all over the world.
Longines factory in the 1950s
Pocket watch engraved with La Renommée flying wings in honor of the grand prize won at the Paris World’s Fair in 1900
Longines develops watch technology and strives for excellence, which has brought many awards to Longines and won the company the most awards. By the 1929 Barcelona exhibition, Longines had won more than ten Grand Prix awards at international and world fairs.
From 1867, the development and development of the Longines brand identity began.
As early as 1889, Francion patented the brand’s trademark, including the Longines name, and the now-famous flying wing hourglass graphic. Today, Longines is the oldest trademark or logo of all WIPO registered trademarks and still maintains its original form. Since 1867, it has been using the ‘Flying wing hourglass’ as the brand symbol and ‘Longines’ as the brand name, all of which serve as a guarantee of quality and resist counterfeit products that want to take advantage of Longines’ good reputation for profit.
In 1937, Longines watchmakers were working.
With expertise in watchmaking technology, Longines and Sports World have established a close cooperative relationship, allowing them to provide professional services for various famous sports events of the 20th century.
Chronograph of Longines at the Paris International Obstacle in 1949. Longines timing device at the 1955 La Chaux-de-Fonds horse show
Longines’ passion for equestrian sports dates back to 1878, when Longines produced a chronograph stopwatch with a rider and his horse engraved on it. Longines first timed the Concours Hippique International Officiel in Geneva in 1926.
2011 Longines Diana Racing Grand Prix
The equestrian sports that Longines participates in today include flat horse racing, obstacle course and endurance race. The company has become the official timing and partner of many well-known events, such as the HH Sheikh Mohammed bin Rashid al-Maktoum Endurance Cup, most of the CSIO and CHIO National Cup events, and the CSIO Barcelona. , Dubai Show Jumping Championship, President’s Cup presented by Longines and Emirates Longines Show Jumping League. The Longines Elegance Award, which began in 2000, is awarded annually to the most elegant and outstanding male or female players in the obstacle course of the season.
The Longines brand is also very proud to participate in some of the most prestigious flat horse racing events, such as the Prix de Diane Longines, the Dubai World Cup, and the Qatar Prix de l’Arc de Triomphe. , Royal Ascot, etc.
Stephanie Graff and Andre Agassi, Longines Elegant Ambassadors
Since 2007, Longines has also been appointed as the timekeeper for the famous French Open held annually at Roland Garros. During the two-week French Open, Longines sponsored the ‘Longines Future Tennis Star’ match at Roland Garros
Discover and train new buds in tennis. Longines Ambassador of Elegance, two tennis legends, Andre Agassi and Stefanie Graf use their legendary career and ‘Andre Agassi Education Fund’ and The Fund for Children and Tomorrow provides tireless help and care to children in need. These sports and elegant superstars perfectly embody Longines’ brand philosophy: elegant attitude, true personality.
Finally, Longines is also an official partner of the Archery World Cup and World Championships organized by the International Archery Federation (FITA). This sport requires focus, balance, precision and skill, and the ‘Longines Precision Award’ is awarded to the best archery athletes at the end of each season.
In 1999, Longines Elegance is an attitude, a poster in Audrey Hepburn’s personality advertisement.
Longines has many celebrities including British actress Kate Winslet as the brand’s elegant image ambassador. Kate’s relentless pursuit of artistically challenging film roles has made her career brilliant and successful. She won the Academy Award for Best Actress in 2009. In the same year, she also won two Golden Globes and won Emmys in 2011. And won the Golden Globe in 2012.
Bollywood idol Aishwarya Rai Bachchan has been the brand’s elegant ambassador for more than ten years. At the same time, Asian supermodels and actor Lin Zhiling and Chinese star Guo Fucheng and Russian actress Ingeborga Dapkunaite are perfectly reflected. It is the values that Longines expresses.