Tissot renewed the contract with the International Basketball Association (FIBA) for another four years, serving as the official watch and official timer of FIBA. The cooperation between the brand and FIBA will continue until 2016, participating in various FIBA competitions, including the first FIBA Basketball World Cup in Spain in 2014.
Tissot brand ambassador Tony Parker at the stadium
The partnership extends to timing and data services, and the brand will also support awards for FIBA events. Tissot began working with FIBA in 2008, and French star Tony Parker is one of its brand ambassadors.
François Thiébaud, President of Tissot, said: ‘We are very much looking forward to continuing our long-term relationship with FIBA. Cooperation with such an international sport emphasizes our vitality and precision.
Parker said of Tissot’s renewal, ‘This is a great news for my sports career.’
FIBA Secretary-General and member of the International Olympic Committee (IOC), Patrick Baumann, said the committee is very excited to continue working with Tissot. ‘FIBA has benefited a lot from the cooperation with Tissot in the past, and we look forward to working together in the new cooperation.’